A good career strategy gives you the clarity to figure out what impact you want to have through your work, the motivation to push through the hard times, and a pathway to achieving your goals.

This clarity can then inform the projects you take on (or not), the roles you apply for (or turn down), and the skills, experience and contacts you need to cultivate. The endgame is a career and life you love where you’re fully expressing your skills and talents, and having the impact you were born to make, with the resilience to overcome adversity.

Our Leadership Potential Workbook helps you build an inspired career strategy by working through these three key areas:

• Purpose – learning from your past, connecting with your present and crafting your purpose.
• Profile – the results you need to deliver, what you want to be known for and articulating your identity.
• Plan – Alignment to purpose, growth opportunities and action plan.

Purpose

Becoming clear about the impact you want to have through the work you do is at the heart of building a career you love. Loving what you do can become a powerful life force that, when balanced well, creates meaning and supports your well-being.

Clarity comes from reflecting on our intentions, values, motivations, skills and talents, as well as fears and insecurities. Take some time to do the reflection exercises in the Leadership Potential Workbook to you distil your thinking and explore learnings from your past, connect with your present and define your purpose to shape your future.

Profile

Your leadership profile or brand is your identity and distinctiveness as a leader. It manifests your purpose by communicating the value you offer and what people can expect from you.

Knowing your current leadership brand and crafting one that supports your future ambition is critical.  In our Leadership Potential Workbook, you’ll find exercises to help you explore:

• The importance of cultivating an authentic leadership profile with the right stakeholders to support your leadership journey.
• How to build a leadership profile that supports your future ambitions.
• How your adaptive challenge can support your leadership profile.

Plan

Your 5-year career plan is a fluid articulation of the actions you might take to fulfil your leadership purpose and bring your leadership brand to life. Key elements of the plan are:

• Alignment check: How well your current role reflects your purpose and desired profile
• Growth opportunities: What you could do to craft a role that better reflects your purpose and desired profile (new responsibilities, projects or roles)
• Action plan: What skills, experience and contacts do you need to be successful in those new responsibilities, projects or roles